Apple Leaks Are Only Ruining The Excitement, Not The Products!



And that makes everything great and hopeful!

For last two or three years, Apple's events are becoming just the confirmation of what the most reliable rumors are telling us for months. Totally Unlike the Steve Jobs era when people wouldn't even know if he was going to release a while new product until the day comes.

But, the increasing popularity and microscopic surveillance of every movement, action and word, will only lead to more confirmations. Until, Apple succeeds to shut the mouth of every single one who is involved in creating it's products, nothing will change.

And other times, I feel like it's all part of Apple's marketing strategy and getting people familiar to its new products beforehand, so no dreams or expectations are shattered. But you can't say anything for sure, at the same time.

Well, though one excitement is still there in every new product launch of Apple - what new, revolutionary and life-changing thing Apple will bring (which it continues doing even after Steve Jobs). Especially, when the market is becoming highly saturated by 'innovations'. With 3D touch, blue light reduction function and massive software changes proves that after all these years, after making users' lives far more simpler, efficient and productive (and practically inspiring the whole mobile industry to do the same), Apple is still thinking, caring and at the end making its users' lives even simpler, efficient and protective.

Steve Jobs has left a legacy inside Apple, which is still making them focus on making great products.

Though, I'll have to admit that his philosophy isn't followed strictly. More that one phones, perplexing brandings, etc are some of those things that Steve Jobs would never allow or would have dealt with the situation differently. But, no one's to blame. As no two lives are same, no two decisions will be same either in such large scale and intense situations. Steve Jobs isn't here to run the company any more.

Steve Jobs era is gone, and so did the magic and excitement of the product launches. What I only hope is that, Apple keeps making products that are exciting.

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